Chances are if you enjoy watching the UFC and you’re from the United States you were tuned into FOX on Sunday to watch the NFC Championship game between the San Francisco 49ers and New York Giants. During the broadcast the network aired a spot for the UFC on FOX featuring light heavyweight champion Jon Jones pushing what was presumed to be his daughter in a swing using a sidekick.

While many felt the commercial was humorous, others apparently were not as pleased with the notion of a man hitting a child as a means of selling a product.

Comments on YouTube under the clip range from mild enjoyment to annoyance with the ridiculousness of the 30 second feature to disgust at the basis.

Watch the video below and judge for yourself:


MMATraining Take: Sure, it’s a little cheesy, but to act like it’s akin to promoting child abuse is ridiculous. People are far too sensitive these days, especially when hiding behind the mask of the internet. Hopefully the UFC/FOX will produce some more-serious spots instead of ones seemingly made by the Old Spice team.