When he was in WEC, Urijah Faber was looked at as the face of the organization. Since joining the UFC that hasn’t changed much for “The California Kid,” as he continues to shine bright inside the Octagon and out.

Faber and bantamweight champion Dominick Cruz will coach against each other on the upcoming season of The Ultimate Fighter, being shown on FX starting March 9 and featuring live weekly fights. The two will also settle their trilogy following the reality show when they meet for the belt Cruz wears proudly around his waist.

“I’m pumped,” said Faber, in a recent interview on Fuel TV. “I mean, this is going to be a huge opportunity. Not only is it a little bit longer – actually twice as long, thirteen weeks – but it’s going on a new network. It’s going to be live every week so people are going to be tuning in. It’s going to be awesome.”

Faber said he has been working out on his own schedule right now, but anticipates some interesting moments during the season based on the proximity of Cruz. However, Faber has no plans to try and mess with “The Dominator”, as he feels it’s not even necessary, saying, “I think he’s kind of playing some mind games with himself.”

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MMATraining Take: Faber and Cruz will likely see their stock in the UFC rise once the show begins, as being on live television every week will only make them more known to MMA fans. For Faber, though, the biggest thing is taking the title off Cruz when they meet later this year.